Diet Coke: Belt

	See full size 1417x945 px
Released:	October 2008
Advertiser:	COCA-COLA
Brand name:	DIET COKE
Agency:	LEO BURNETT INDIA
Country:	INDIA
Category:	Non-alcoholic drinks Soft drinks
Tags:	indoor ambient

Credits:

A belt display (branded Diet Coke) was placed in apparel stores across Delhi. Each belt was punched with only one hole corresponding to standard waist sizes. Shoppers were surprised at first but the accompanying message ‘Stay the way you are’ conveyed that a single-hole belt makes sense because Diet Coke helps one stay in shape. Shoppers who purchased jeans/trousers were also given a free single-hole belt according to their current waist size.

Advertiser: Coca Cola india Pvt Ltd:

Product: Diet Coke
Agency: Leo burnett, New Delhi
Executive Creative Director: K.V. Shridhar, Sainath Saraban
Art Director: Dalip Singh
Copywriter: Angud, Dalip Singh
Country: India