Dior: Miss Dior Cherie

Credits:

Type of Entry: Corporate or Brand Identity
Category: Digital Design
Title: MISS DIOR CHÉRIE
Advertiser/Client: DIOR
Product/Service: MISS DIOR CHERIE
Entrant Company: PUBLICIS NET Paris, FRANCE
Design/Advertising Agency: PUBLICIS NET Paris, FRANCE
2nd Design/Advertising Agency: PUBLICIS CONSEIL Paris, FRANCE
Creative Credits
Name Company Position
Philippe Simonet Publicis Net Creative Director
David Polonia Publicis Net Art Director
Adrien Havet Publicis Net Jr. Art Director
Cathy Karsenty Publicis Net Copywriter
Eva Castrillo Publicis Net Project Manager
Marie Jeunet Publicis Net Jr. Copywriter
David Gompel Publicis Net Account Director
Fanny Le Gloanic Publicis Net Account Manager
Details
Brief Explanation:
Tell the tale of Miss Dior Cherie’s Parisian journey through an interactive personal diary, designed like a pop up book.
Describe the brief from the client:
Christian Dior Parfums decided to relaunch the Miss Dior Cherie Fragrance range and rejuvenate the brand with the launch of a new product: Miss Dior Cherie L'eau.
Description of how you arrived at the final design:
The site delivers an original and immersive experience, where the visitor accompanies Miss Dior Cherie’s wander through Paris during a single day, a journey paced by time points in the diary. The site displays information about the new fragrance, behind the scene videos, the commercial’s making of, interviews and some surprises… The visual experience is enchanted by a very Parisian soundtrack: the hypnotic voice of Brigitte Bardot.