MANCHESTER & CHESHIRE DOGS HOME: BROCHURE

Credits:

Type of Entry: Corporate or Brand Identity
Category: Publications
Title: MANCHESTER & CHESHIRE DOGS HOME BROCHURE
Advertiser/Client: MANCHESTER & CHESHIRE DOGS HOME
Product/Service: DOGS HOME
Entrant Company: THE CHASE CREATIVE CONSULTANTS Manchester, UNITED KINGDOM
Design/Advertising Agency: THE CHASE CREATIVE CONSULTANTS Manchester, UNITED KINGDOM
Creative Credits
Name Company Position
Mike Roberts The Chase Senior Designer/Art Director
Steve Royle The Chase Creative Director
Ben Casey The Chase Creative Director
Details
Brief Explanation:
Bring to the forefront, the plight suffered by the dogs and how the home is helping to tackle these issues.
Describe the brief from the client:
The Manchester and Cheshire Dogs' home required a document that outlined the positive work they had been doing in and around the Manchester and Cheshire community. They had a new initiative that tackles not only the welfare of stray and abandoned dogs but tackles the causes of abandonment, through the offering of training, education and support, working with owners to help keep dogs in a loving home. The report will also help to encourage people to donate and support this charity.
Description of how you arrived at the final design:
We approached the brief from the point of view that in order to strike a chord with the public and for them to relate to the plight of the dogs, we drew parallels with the suffering of human homelessness and destitute people. The photographic stories give the dogs an almost human characteristic and in turn we can link the story to the new initiatives that the dogs' home is implementing.
Indication of how successful the outcome was in the market:
No measurable outcome/results have been recorded as yet.