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Dove: Real beauty
| See full size 1600x1131 px | |
| Released: | September 2009 |
| Advertiser: | UNILEVER  |
| Brand name: | DOVE |
| Agency: | OGILVY & MATHER DUSSELDORF |
| Country: | Germany |
| Category: |
Cosmetics & beauty products
|
| Tags: |
Case study
ambient
|
Credits:
As part of Dove’s famous campaign for real beauty the put prepared weight scales in girls locker rooms of schools and public swimming pools. When in use they display a simple truth: real beauty can’t be measured in kilos.Tagline: “Real beauty can’t be measured in kilos.”
Advertising Agency: Ogilvy & Mather, Düsseldorf, Germany
Creative Director: Robert Brünig
Art Director / Illustrator / Photographer: J.Jesús Fernández Jiménez
Copywriter: Marc Hässicke