Advertising campaign "Droits des Non-Fumeurs (Worst side)"
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Droits des Non-Fumeurs: Oscar
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| Released: | November 2008 |
| Advertiser: | Droits des Non-Fumeurs  |
| Agency: | BDDP & FILS |
| Country: | France |
| Category: |
Public awareness messages
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| Awards: |
Grand Prix de la Communication Solidaire 2008 2nd Prize
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| Tags: |
Award show winner
Social Advertising
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Credits:
ContextAt the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law.
Philosophy/Solution
Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette.
Agency: BDDP & Fils, Paris
Advertiser: Droits des Non-Fumeurs
Campaign Name: Worst side
Tagline: Secondhand smokers are on the worst side of the cigarette
Creative Director: Guillaume Chifflot
Art Director: Frederic Lerclerc
Copywriter: Alban Coret
Photographer: Alban Coret