Communicate the benefit of Durex Play lubricant in an environment that is increasingly draconian about promoting products such as condoms and lubricants. This Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating with the potential to be displayed in pharmacies and convenience stores.
Product : Durex Play Lubricant
Agency : Spinach, Melbourne
Creative Director: Frank Morabito
Art Director: Simon Cooper
Country : Australia
Photographer: Doug Byrnes
The Print Ad titled Tunnel was done by Spinach advertising agency for product: Durex Play Lubricant (brand: Durex) in Australia. It was released in the Apr 2008.