Tagline: Stimulating gel for female orgasm.
Advertising Agency: McCann-Erickson Milan
Creative Director:Federica Ariagno
Art Director:Matteo Civaschi
Copywriter:Gianmarco Milesi
Photographer: LSD
The Print Ad titled The Power of pleasure was done by Mccann-erickson Milan advertising agency for product: Durex Play O (brand: Durex) in Italy. It was released in the Jul 2009.