Many of us take nature for granted and go about our daily lives without really thinking about the damage we are doing to the earth. So we wanted to creatively communicate how our actions will impact nature in the future, or rather, how our actions will lead to a tragic end.
Client: Earth Day Canada
Agency: DDB Canada, Toronto
Creative Director: Denise Rossetto
Creative Director: Todd Mackie
Copywriter: Jordana Rapuch
Art Director: Loretta Lau
Assoc Creative Director: paul riss
Assoc Creative Director: Adam Bailey
Illustrator: Kareena Zerefos
Typographer: Claire Reyes
Account manager: Reshma Lalany
The Print Ad titled Tree was done by DDB Canada, Toronto advertising agency for product: Earth Day Canada (brand: Earth Day Canada) in Canada. It was released in the Apr 2012.