| Examples: Eesti Energia, Estonia, AGE McCann |
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KOU: Wireless trolleybus
| See full size 400x283 px | |
| Released: | June 2008 |
| Advertiser: | Eesti Energia  |
| Agency: | AGE McCann |
| Country: | Estonia |
| Category: |
Internet service providers
|
| Awards: |
Golden Hammer 2008 Outdoor Gold
Golden Hammer 2008 Outdoor Grand Prix
Golden Drum 2008 Outdoor Gold
|
| Tags: |
Award show winner
Creative review
|
Credits:
Agency: AGE McCann
Country: Estonia
Entry title: Wireless trolleybus
Product/Service: Wireless internet
Brand name: KOU
Advertiser: Eesti Energia
Creative director: Kaarel Grepp
Art Director: Ahto Aaremäe
Production company: Age McCann
Creative idea: Campaign was built to advertise wireless internet product KOU.Before KOU, you couldn't use wireless at distant places around Estonia. Only option was internet connection with wire, almost like a trolleybus that can't move without it’s horns attatched to the electric wire. To dramatise the change, we created a „wireless trolleybus“ which moved freely around Estonia identical with the real trolleybusses except without wire