ELECTRIC FAN: POWERFUL FAN

Credits:

Type of Entry: Product & Service
Category: Other Consumer Products (including Durable Goods)
Title: POWERFUL FAN
Advertiser/Client: MIDEA HOME APPLIANCE & ELECTRONICS
Product/Service: ELECTRIC FAN
Entrant Company: FIRSTELL COMMUNICATIONS SHANGHAI, CHINA
Advertising Agency: FIRSTELL COMMUNICATIONS SHANGHAI, CHINA
Creative Credits
Name Company Position
Murphy Chou Firstell Communications/Shanghai Chief Creative Officer
Murphy Chou Firstell Communications/Shanghai Copywriter
Mulder Shen Firstell Communications/Shanghai Art Director
Levi Zhang Firstell Communications/Shanghai Copywriter
Zoe Zhao Firstell Communications/Shanghai Art Director
Eric Zhu Firstell Communications/Shanghai Art Director
Tina Yao Firstell Communications/Shanghai National Media Buying Director
Details
Results and Effectiveness:
Raised the sale volume up to three times higher than before.
Creative Execution:
The well-known Shanghai Haitong Building is marked with its wave design on the top. Our outdoor advertisement is placed outside the building, opposite to Shanghai Haitong. It looks like the powerful gust from a Midea electric fan has caused the wave design.
Insights, Strategy and the Idea:
The client dosen't have a huge budget for this product, but they want to create a huge effect for it. They want us to consider a non-traditional creative approach.