Advertising campaign "Endagered Wildlife Trust (Articles)"
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Endagered Wildlife Trust: Lions
| See full size 822x1219 px | |
| Released: | May 2008 |
| Advertiser: | Endagered Wildlife Trust  |
| Agency: | TBWA\ |
| Country: | South Africa |
| Category: |
Public awareness messages
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| Tags: |
Newspaper
Creative review
Eye-catching newspaper ads
|
Credits:
South African sports teams usually use an animal’s name as part of their club name – Gauteng Lions, Free State Cheetahs, Nashua Dolphins, etc.With the help of The Times newspaper, TBWA\HUNT\Lascaris\Tequila strategically placed “articles” in their Monday paper’s sports section during the Super 14 season.
Upon closer inspection, the reader would realize that it’s actually an article around the plight of the ragged-toothed shark or whatever animals was the focus of the week.
Product: Endagered Wildlife Trust
Agency: TBWA\Hunt\Lascaris\Tequila
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Art Director: Bheki Yende
Copywriter: kamogelo sesing
Country: South Africa
