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Endangered Wildlife Trust: Daily Extinction
| See full size 1699x1187 px | |
| Released: | November 2008 |
| Advertiser: | Endangered Wildlife Trust  |
| Agency: | LOWE BULL |
| Country: | South Africa |
| Category: |
Public awareness messages
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| Tags: |
Newspaper
Creative review
Eye-catching newspaper ads
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Credits:
To dramatise the daily rate of species extinction and generate donations for the Endangered Wildlife Trust, we ran a series of strip ads in The Times newspaper.As the readers paged through the day's events, the species continued to add up, ending with a sobering statistic and a call to action on the last page.
Brand: Endangered Wildlife Trust
Agency: Lowe Bull, Cape Town
Creative Director: Kirk Gainsford
Art Director: Cameron Watson, Gavin Wood, Jenna MacGillivray
Copywriter: Simon Lotze
Country: South Africa
Other Credits: Lorainne Oosthuizen
