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Advertising campaign "Energizer (Never let their toys die)"

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Energizer Lithium Batteries: Spit

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Released:	February 2008
Advertiser:	ENERGIZER
Brand name:	ENERGIZER BATTERIES
Agency:	DDB SOUTH AFRICA
Country:	South Africa
Category:	Home electronics & audio-visual
Awards:	Cannes Lions 2008 Press Grand Prix
Tags:	Prints Cannes 2008 Kids have nothing to do Creative review Selected best batteries ads Work

Credits:

Never let their toys die.
The world's longest lasting battery.
Energizer

The brief was to increase sales of Energizer Lithium Batteries over the Christmas period. Target audience being parents, due to the amount of batteries being purchased over the Christmas period, namely for toys.

Advertising Agency: DDB South Africa
Creative Director: Gareth Lessing
Art Director: Julie Maunder
Copywriter: Kenneth van Reenen