The Association of Environmental Protection ‘Val’ (‘val’ means wave in Croatian) aims at promoting, developing, and advancing environmental protection, especially of the marine species. This ad was created in order to increase awareness of many endangered marine species that are rapidly becoming extinct. In particular the protected pen shells which are illegally overfished for culinary reasons.
Advertising Agency: Bruketa&Zinic OM, Croatia
Creative Director, Copywriter: Moe Minkara
Art Director, Designer: Nives Teskera
Photographer: Petar Pavesic
Account Manager: Marija Jakeljic
The Print Ad titled Underwater Graveyard was done by Bruketa&zinic Om Croatia advertising agency for product: Environmental Protection (brand: Val) in Croatia. It was released in the Aug 2009.