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Exhibition of Asian Advertising: "The Ultra Asian Campaign, 2" Print Ad by Dentsu Tokyo

Brand name:	Exhibition of Asian Advertising
Product:	Exhibition of Asian Advertising
Agency:	Dentsu Tokyo Taki Corporation
Country:	Japan
Category:	Trade Shows, Business equipment & services, Advertising & Communication
Released:	March 2011
	Credits & Description: Corporate Name of Client: The Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Client Account Director: Takehide Tarusawa Agency: Dentsu Inc., , Tokyo Creative Director: Yuya Furukawa Copywriter: Haruko Tsutsui Art Director: Yoshihiro Yagi Graphic Designers: Minami Otsuka/Kazuaki Takai Production Company: Taki Corporation, Tokyo Printing Producer: Shinya Tamura Producer: Shunpei Mikami Basic description of the project: We developed the concept of 'Life-Sized Asian', and aimed to describe how history, culture, technology, and trends of Asia turn into flesh and blood of an Asian, which is why ideas from Asia are strong. We created 4 posters - 'Palm', 'Sole', 'Upper Body', and 'Lower Body' - applying the Asian idea of body is universe. The Upper Body and Lower Body posters can be connected to form a life-sized Asian. The Print Ad titled The Ultra Asian Campaign, 2 was done by Dentsu Tokyo advertising agency for product: Exhibition of Asian Advertising (brand: Exhibition of Asian Advertising) in Japan. It was released in the Mar 2011. Show all credits