Advertising campaign "FAB WASHING POWDER (Makes stain look harmless)"
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Fab: Soup
| See full size 1276x856 px | |
| Released: | January 2008 |
| Advertiser: | PROCTER &GAMBLE  |
| Brand name: | FAB WASHING POWDER |
| Agency: | LEO BURNETT, Singapore |
| Country: | SINGAPORE |
| Category: |
Household maintenance & pet products
|
| Awards: |
Cannes Lions 2008 Press Bronze
Ad Stars 2008 Bronze
|
| Tags: |
Prints
Stains of the same colour as clothes
Award show winner
Work
|
Credits:
Tagline: Makes stain look harmless
Product/Service: FAB WASHING POWDER
Advertising Agency: LEO BURNETT/ARC WORLDWIDE SINGAPORE
Country: SINGAPORE
Advertising Agency: LEO BURNETT/ARC WORLDWIDE SINGAPORE
Country: SINGAPORE
Executive Creative Director: Chris Chiu
Creative Director: Victor Ng /Jon Loke
Copywriter: Victor Ng /Jon Loke
Art Director: Jon Loke/Victor Ng
Photographer: Xuan (Groovy Studios)
Other Credits: Retoucher: Lay Leng (Procolor)
