FC ST.PAULI SOCCER CLUB: ST.PAULI CHAPEL

Credits:

Type of Entry: Environmental Design
Category: Environmental Design: Permanent
Title: ST.PAULI CHAPEL
Advertiser/Client: FC ST.PAULI SOCCER CLUB
Product/Service: FC ST.PAULI SOCCER CLUB
Entrant Company: JUNG von MATT Hamburg, GERMANY
Design/Advertising Agency: JUNG von MATT Hamburg, GERMANY
Creative Credits
Name Company Position
Deneke Von Weltzien Jung Von Matt Ag Chief Creative Officer
Götz Ulmer Jung Von Matt Ag Creative Director
Frank Hose Jung Von Matt Ag Art Director
Laura Müller-Rossbach Jung Von Matt Ag Copywriter
Clemens Sehi Jung Von Matt Ag Copywriter
Christian Hupertz Jung Von Matt Ag Account Supervisor
René Requardt Jung Von Matt Ag Account Manager
Matthias Bauer Jung Von Matt Ag Graphics
Stefan Mildner Jung Von Matt Ag Graphics
Lilia Mezler Jung Von Matt Ag Graphics
Frank Hose Jung Von Matt Ag Illustrator
Andriy Vynogradov Jung Von Matt Ag Illustrator
Ole Grönwoldt Ole Grönwoldt/Artworks Altona Interior Designer
Effectiv Team Sets Effectiv Team Sets Set Production
Ole Grönwoldt Ole Grönwoldt C/O Hansastrasse Design
Details
Brief Explanation:
Create a box that reflects the special spirit of the FC St.Pauli.
Describe the brief from the client:
Create a box that reflects the special spirit of the FC St.Pauli.
Description of how you arrived at the final design:
We didn´t just build a box, we built a church. In the midst of angel statues, icons of legendary St. Pauli kickers are illustrated authentic. The box gleams as a sacred chapel. Under a ceiling fresco relics soar above the altar remind of great moments and heros are also pictured in the gothic stained-glass windows.
Indication of how successful the outcome was in the market:
The chapel became talk of soccerloving Germany. It still polarizes and inspires. Even couples want to marry there. And since the construction of the chapel the team hasn’t lost a single game.