Febreze: "French Fries" Print Ad by Grey Worldwide Germany

Category: Household: Cleaning Products
Advertiser: PROCTER & GAMBLE
Product/Service: FEBREZE
Agency: GREY WORLDWIDE
Date of First Appearance: Dec 14 2010
Entrant Company: GREY WORLDWIDE, Düsseldorf, GERMANY
Chief Creative Officer: Andreas Henke/Sacha Reeb
Creative Director: Lindsay Cullen
Copywriter: Ingo Klein
Art Director: Eric Straub/Florian Schneider
Photographer: Sabine Scheer
Art Buyer: Doris Becker
Account Supervisor: Bettina Türpitz
Producer: Peter Engel/Mathias Renner
Account Manager: Maren Biermann
Other Credits: Image Editing:stefan Kranefeld/Hendrik Mallmann/Monika Götz/Award Management: Felicitas Katzemich

English Translation of Main Headlines
Febreze needs no introduction – it’s the fabric refresher that lifts odours out of textiles.

Communication assignment was to visualize the benefit of Febreze Fabric Refresher: “Eliminates odours that linger in fabrics.”