| Examples: Feed SA, South Africa, TBWA\ |
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Feed SA: Trolley
| See full size 1422x2000 px | |
| Released: | June 2008 |
| Advertiser: | Feed SA  |
| Agency: | TBWA\ |
| Country: | South Africa |
| Category: |
Public awareness messages
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| Tags: |
ambient
|
Credits:
Feed SA is a charity dedicated to feeding disadvantaged people throughout South Africa. Despite the rapidly growing numbers of homeless and hungry people on the streets more fortunate citizens tend to drive by and ignore them. TBWA\Hunt\Lascaris Johannesburg were briefed to help Feed SA target consumers more efficiently in order to increase contributions.We placed decals of hungry, begging street children at the bottom of supermarket shopping trolleys bearing the Feed SA website and the line, "See how easy feeding the hungry can be?" Any food placed into the trolley appeared to be given to the child. Collection tins were also placed at the till points and bins for food contributions were placed at exits. Our message was seen by hundreds of shoppers every day for the cost of a few decals, resulting in a marked increase in donations and a significant boost in website traffic.
Product: Feed SA
Agency: TBWA\Hunt\Lascaris, Johannesburg
Photographer: Seppi Hochfellner
Executive Creative Director: Damon Stapleton
Creative Director: Adam Weber
Creative Director: Hennie Stander
Copywriter: Dan Parmenter
Art Director: Wihan Meerholz
Country: South Africa