Fenistil Gel: "Aid them, Ambulance" Print Ad by Memac Ogilvy, Cairo

Media: Print
Geo: Egypt
Category: Pharmaceutical
Agency: Ogilvy
Brand: Fenistil
Aid them from mosquitos bites. Fenistil...touch of calm.

Novartis wanted to communicate with the mothers the importance of having Fenistil as a first aid kit for any mild skin irritation like the one caused by mosquitos. They wanted to take the emotional platform to show how children suffer from mosquito bites, so we took it all the way to show how this can be reflected even in when they play with there toys.

Advertising Agency: Memac Ogilvy, Cairo, Egypt
Creatives: Michael Habib, Khaled El-Sherbiny, Bassem Fahmy
Art Director: Michael Habib
Copywriter: Khaled El-Sherbiny
Photographer: Sameh Wassif
Retoucher: Hany Atef
Account Director: Mohsen Farid
Senior Account Executive: Noha Rashid
Published: July 2012