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Financial Times: Global downturn
| See full size 550x245 px | |
| Released: | October 2008 |
| Brand name: | FINANCIAL TIMES  |
| Agency: | DDB LONDON |
| Country: | United Kingdom |
| Tags: |
Economical billboard
Newspaper
|
Credits:
The Financial Times is to launch an ad campaign featuring billboards stripped almost bare to question the wisdom of slashing advertising budgets in the economic downturn.A series of specially commissioned billboard sites have been created to look as if they have been stripped back to bare boards, with just a small panel of FT-branded copy in the top corner.
Copy in the ad asks the question "Global downturn. What's the first mistake businesses make?".
