The new poster from DDB London emphasises the Financial Times’ position as a trusted source of global business news, providing expert analysis that you can turn to in troubled times. It features a St Bernard dog, with a copy of the Financial Times around its neck, heroically emerging from an Alpine storm.
Product: Financial Times
Agency: DDB London
Creatives: Mathieu Raynault @Rodeo FX (Illustrator)
Jeremy Craigen (Executive Creative Director)
Sam Oliver & Shishir Patel (Creative Director)
Rob Messeter (Art Director)
mike crowe (Copywriter)
Country: United Kingdom
Other Credits: Media agency- BJK&E
Media Planners- James Jennings, Emily Rich
Illustrators agent- Nina Fallon @ Rodeo FX
Account Planner- Lucy Jameson
Account Director- Paul Billingsley
Account Manager- Matt Bundy
The Print Ad titled St Bernard was done by DDB London advertising agency for product: Financial Times Newspaper (brand: Financial Times) in United Kingdom. It was released in the Nov 2008.