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Examples: FirstBank, USA, TDA Advertising and Design, FirstBank (Free Checking for all)

Ads Archive / Print, DM, Ambient, Outdoor ads

FirstBank: Komodo dragon

Prints, Outdoor, Ads FirstBank: Komodo dragon, , TDA Advertising and Design,
See full size 1232x800 px
Released: August 2009
Advertiser: FirstBank FirstBank
Agency: TDA Advertising and Design TDA Advertising and Design
Country: USA USA
Category: Banking Banking
Tags: Banking Banking
Prints Prints

Credits:

Free Checking Not Taxing.

Campaign Fact Sheet

Client:
FirstBank, Lakewood, Colo.

Agency:
TDA ADVERTISING & DESIGN, Boulder

Brief:
$0 minimum balance, $0 monthly fee checking accounts.

Target:
M/F, 16—64, aka “everyone.”

Tag:
“Free checking for all.”

Executions:
Bacon cheeseburger. (“Well, aren’t you a regular epicurean.”)
Seawolf-class attack submarine (“Nice one, human sonar.”)
Komodo dragon (“Looks like you know a Varanus komodoensis when you see one.”)
Sousaphone (“Good eyes, sousaphone master.”)

Media:
Print. Local and airline magazines.
Out of home. Airport dioramas, urban locations and interstate billboards.
Online rich media. Sites to be determined.

CDs: Jonathan Schoenberg, Thomas Dooley
AD: Will Geddes
CW: Brad Phifer

Illust: Serge Seidlitz, London

Breaks:
September 2009