Advertising campaign "FirstBank (Free Checking for all)"
Print ads
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FirstBank: Seawolf-class attack submarine
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FirstBank: Sousaphone
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FirstBank: Komodo dragon
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FirstBank: Bacon cheeseburger
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FirstBank: Komodo dragon
| See full size 1232x800 px | |
| Released: | August 2009 |
| Advertiser: | FirstBank  |
| Agency: | TDA Advertising and Design |
| Country: | USA |
| Category: |
Banking
|
| Tags: |
Banking
Prints
|
Credits:
Free Checking Not Taxing.Campaign Fact Sheet
Client:
FirstBank, Lakewood, Colo.
Agency:
TDA ADVERTISING & DESIGN, Boulder
Brief:
$0 minimum balance, $0 monthly fee checking accounts.
Target:
M/F, 16—64, aka “everyone.”
Tag:
“Free checking for all.”
Executions:
Bacon cheeseburger. (“Well, aren’t you a regular epicurean.”)
Seawolf-class attack submarine (“Nice one, human sonar.”)
Komodo dragon (“Looks like you know a Varanus komodoensis when you see one.”)
Sousaphone (“Good eyes, sousaphone master.”)
Media:
Print. Local and airline magazines.
Out of home. Airport dioramas, urban locations and interstate billboards.
Online rich media. Sites to be determined.
CDs: Jonathan Schoenberg, Thomas Dooley
AD: Will Geddes
CW: Brad Phifer
Illust: Serge Seidlitz, London
Breaks:
September 2009