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New World Fitness Club: Belly cushion
| See full size 1024x1024 px | |
| Released: | February 2008 |
| Brand name: | FITNESS CLUB  |
| Agency: | Ogilvy & Mather Korea |
| Country: | South Korea |
| Category: |
Entertainment & leisure
|
| Tags: |
Guerilla
Work
ambient
|
Credits:
This idea was created for "New World Fitness Club" (GYM). When people hug the cushion, they feel fat belly. It would encourage them join fitness club and start working out for burning fat.
Advertising Agency: Ogilvy & Mather Korea, Seoul, Korea
Chief Creative Officer: Wain ChoiCreative Director: Yongsun Kim
Art Director: Suewon Chang