A heart is an extremely fragile and valuable thing. Thatâs why it makes sense to take as good care of it as you can. Especially in modern life, where stresses, shocks and strains can impact on our health with shattering results.
The Lowe South Africa campaign takes a humorous look at three such situations.
Controversial South African politician, Julius Malema, is sometimes seen as a Dictator-in-Waiting (and even referred to as Kiddy Amin). If he was to become President of the country, it would cause shock.
Agency: Lowe + Partners, Johannesburg
Country: South Africa
Executive Creative Director: Peter Badenhorst
Creative Director: Peter Badenhorst
Art Director: Gavin Dexter
Copywriter: Stephen Pollock
Agency Producer: Carmen Letchman
Typographer: Gavin Dexter
Illustrator: Caroline Vos
Account manager: Sarah Dexter
The Print Ad titled Gay was done by Lowe + Partners, Johannesburg advertising agency for product: Flora Margarine (brand: Flora) in South Africa. It was released in the Aug 2013.