The explorer. With Terrain Management System.
The new Ford Explorer 2011 with Terrain Management System on board offers appropriate traction for any driving conditions the roads and climate present – ranging from water, sand, snow, ice to mud and hill descents. Making off-road driving as easy and comfortable as on-road. On original satellite photos of mountains, steppes, deserts and river beds, we see typical road designations such as those used on motorist maps for motorways and highways.
Category: Cars & Automotives
Advertiser: US MOBILE
Product/Service: FORD EXPLORER
Agency: OGILVY FRANKFURT
Date of First Appearance: Apr 4 2011
Entrant Company: OGILVY FRANKFURT, GERMANY
Chief Creative Officer: Dr. Stephan Vogel
Executive Creative Director: Dr. Stephan Vogel
Creative Director: Helmut Meyer
Copywriter: Peter Regnery/Dr. Stephan Vogel
Art Director: Helmut Meyer
Account Supervisor: Michael Fucks/Stefanie Ta
Advertiser's Supervisor: Thomas Pfäffle
The Print Ad titled Brazil was done by Ogilvy advertising agency for product: Ford Explorer (brand: Ford) in Germany. It was released in the Dec 2011.