Ford Mondeo: "Red" Print Ad by Wunderman

Outside the box: The car you would love to have...
Inside the box: Is the one that the rest would desire.

Red stripes mean protection against envy (a popular belief in Latin American countries)

Advertising Agency: Wunderman, Buenos Aires, Argentina
Creative Director: Ernesto Castaldini
Art Directors: Natalia Larrocca, Luciano Mouriño
Copywriter: Carlos Delia