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Examples: France, Foundation Abbe Pierre, BDDP & FILS, Foundation Abbé Pierre - Let's take action

Ads Archive / Print, DM, Ambient, Outdoor ads

Foundation Abbé Pierre: Bad

Prints, Outdoor, Ads Foundation Abbé Pierre: Bad, , BDDP & FILS,

Credits:

A "Guerillla Marketing" Approach

The Objective:
Raise awareness among the general public and the government of the bad housing crisis in France. This guerilla operation launched The Abbe Pierre Foundation's annual Decent Housing campaign.

Advertising Agency: BDDP & Fils, Paris, France

Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud
Creative Director: Guillaume Chifflot
Art Director: David Derouet
Copywriter: Emmanuel de Dieuleveult
Photographer: Ronan Merot
Art buyers: Marie Ferrara, Elise Kubler