Foundation Abbe Pierre: Bad
Foundation Abbe Pierre: 6
Foundation Abbe Pierre: Price
Foundation Abbe Pierre: 12
Foundation Abbe Pierre: 7
| See full size 1400x990 px | |
| Released: | January 2009 |
| Advertiser: | Foundation Abbe Pierre |
| Agency: | BDDP & FILS |
| Country: | France |
| Awards: |
Cannes Lions 2009 Outdoor Bronze |
| Tags: |
Someone inside billboard Creative outdoor Social Advertising Award show winner Cannes Lions 2009 |
Credits:
A "Guerillla Marketing" Approach
The Objective:
Raise awareness among the general public and the government of the bad housing crisis in France. This guerilla operation launched The Abbe Pierre Foundation's annual Decent Housing campaign.
Advertising Agency: BDDP & Fils, Paris, France
Account Supervisors: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud