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FRETEX: Fretex 'See My Dress' Website
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | FRETEX  |
| Agency: | Kitchen Leo Burnett Oslo |
| Country: | Norway |
| Category: |
Retail stores & rental companies
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
| Tags: |
Creative review
|
Credits:
http://www.seemydress.com/
Type Of Entry: Websites & Microsites
Title: SEE MY DRESS
Advertiser/Client: FRETEX
Product/Service: SECONDHAND SHOP
Advertising Agency, City: KITCHEN LEO BURNETT, Oslo
Country: NORWAY
Advertising/Web Design Agency, City: KITCHEN LEO BURNETT, Oslo
Country: NORWAY
Title: SEE MY DRESS
Advertiser/Client: FRETEX
Product/Service: SECONDHAND SHOP
Advertising Agency, City: KITCHEN LEO BURNETT, Oslo
Country: NORWAY
Advertising/Web Design Agency, City: KITCHEN LEO BURNETT, Oslo
Country: NORWAY
Credit Details:
| Name | Position | Company |
| Anne Gravingen | Art Director | Kitchen Leo Burnett |
| Bendik Romstad | Copywriter | Kitchen Leo Burnett |
| Rune Roalsvig | Account Director | Kitchen Leo Burnett |
| Mette Lшland | Account Manager | Kitchen Leo Burnett |
| Sverre Stabel | Mediafront | |
| Christian L Ruud | Mediafront | |
| Mathias Friis | Mediafront | |
| Mikael Ericsson | Mediafront | |
| Guri Neby | Producer | Einar Film |
| Ingvild Selliaas | Artworker | Kitchen Leo Burnett |
| Thor Eirik Fjellvang | Music | |
| Editing | Chimney Pot |
Synopsis:
In Norway we have a well known children's song called "See my dress". It is about a girl that has a new favourite colour for each of the verses in the song - and everything she owns is in that particular colour. She also has a new friend for each verse. He represents the colour presented. For the Salvation Army Second Hand Shop's annual dress campaign we thought this would fit well. The song is played instrumentally in different versions on the website.