Creative idea: It's a print ad for maternity magazines. The double spread portrays a breast-feeding woman and her baby. Two pages are glued together. Once you tear them off of each other, the baby's mouth tears off the nipple, thus demonstrating how painful breast-feeding can be, unless you use "Garmastan" lotion.
The Print Ad titled TORN NIPPLE was done by Milk advertising agency for product: Garmastan (brand: Armila) in Lithuania. It was released in the Mar 2008.