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Garmastan: TORN NIPPLE
| See full size 400x283 px | |
| Released: | March 2008 |
| Advertiser: | Armila  |
| Brand name: | Garmastan |
| Agency: | MILK |
| Country: | Lithuania |
| Category: |
Toiletries & pharmaceuticals
|
| Awards: |
Golden Hammer 2008 Best Use of Media Gold
|
| Tags: |
Award show winner
|
Credits:
Agency: MILK
Country: Lithuania
Entry title: TORN NIPPLE
Product/Service: Garmastan medication
Brand name: Garmastan
Advertiser: Armila
Account director: MILK
Creative director: MILK
Art Director: MILK
Copywriter: MILK
Creative idea: It's a print ad for maternity magazines. The double spread portrays a breast-feeding woman and her baby. Two pages are glued together. Once you tear them off of each other, the baby's mouth tears off the nipple, thus demonstrating how painful breast-feeding can be, unless you use "Garmastan" lotion.