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Examples: Armila, Garmastan, Lithuania, MILK

Ads Archive / Print, DM, Ambient, Outdoor ads

Garmastan: TORN NIPPLE

Prints, Outdoor, Ads Garmastan: TORN NIPPLE, Garmastan, MILK,
See full size 400x283 px
Released: March 2008
Advertiser: Armila Armila
Brand name: Garmastan Garmastan
Agency: MILK MILK
Country: Lithuania Lithuania
Category: Toiletries & pharmaceuticals Toiletries & pharmaceuticals
Awards: Golden Hammer 2008 Best Use of Media Gold Golden Hammer 2008 Best Use of Media Gold
Tags: Award show winner Award show winner

Credits:

Agency: MILK
Country: Lithuania
Entry title: TORN NIPPLE
Product/Service: Garmastan medication
Brand name: Garmastan
Advertiser: Armila
Account director: MILK
Creative director: MILK
Art Director: MILK
Copywriter: MILK
Creative idea: It's a print ad for maternity magazines. The double spread portrays a breast-feeding woman and her baby. Two pages are glued together. Once you tear them off of each other, the baby's mouth tears off the nipple, thus demonstrating how painful breast-feeding can be, unless you use "Garmastan" lotion.