| Examples: GILLETTE, GILLETTE RAZORS, USA, BBDO NEW YORK |
Volkswagen Passat EcoFuel: iPhone app
CARLING BEER: Carling 'ipint' iphone application by Beattie McGuinness Bungay
| See full size 1400x987 px | |
| Released: | May 2009 |
| Advertiser: | GILLETTE |
| Brand name: | GILLETTE RAZORS |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Toiletries & pharmaceuticals |
| Tags: |
Internet ads |
Credits:
Gillette iPhone Application / uArt is a new iPhone and iTouch app developed by Gillette. Just take a picture of you or a friend, add a beard, and shave it into any facial hairstyle you want.
iTunes URL: http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=3123...
Advertising Agency:
BBDO, New York, NY and Singapore
/
Proximity Singapore, New Zealand, Toronto, Canada
Executive Creative Director: Jack Neary (BBDO New York)
Art Director: Jason Hirsch/Melinda Ward (BBDO New York)
Copywriter: Tommy Troncoso (BBDO New York)
Chief Creative Officers: David Lubars/Bill Bruce (BBDO New York), Danny Searle (BBDO Singapore)
Sr. Creative Director: Jon Krevolin (BBDO New York);
Digital Creative Director: Jon McKenzie (Proximity Singapore)
Senior Interactive Art Director: Edwin Poh (Proximity Singapore)
Design Director: Craig Duffney (BBDO New York)
Designer: Tim Lahan (BBDO New York)
Associate Director of Production: Heather Steinberg (BBDO New York)
Associate Producer: Lindsay Brady (BBDO New York)
Account Team: James Stephens (BBDO New York)
Mobile Technology Planner: Peter Watling (AIM Proximity New Zealand)
Head of Digital Strategy: Douglas Lin (AIM Proximity New Zealand)
Producer: Joanne Gilchrist (Clemenger BBDO New Zealand)