Offsetters: Stop Global Warming

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Released:	September 2008
Advertiser:	Offsetters
Brand name:	GLOBAL WARMING
Agency:	RETHINK
Country:	Canada
Category:	Public health & safety
Tags:	Outdoor ads as monuments, sculptures, stunts, installations, statues Best ads dedicated to the problem of global warming

Credits:

To demonstrate the impact global warming will have on our cities, Rethink Communications Vancouver suspended lifeboats high above downtown streets. Printed on the bottom of the boats was the line “Stop Global Warming” and our client’s website, offsetters.ca. Other elements in the stunt included a lifeguard blocks up from the water and bus benches with life preservers underneath. Offsetters helps companies and individuals offset their carbon dioxide emissions.

Agency: Rethink Communications, Vancouver
Executive Creative Director: Chris Staples, Ian Grais
Art Director: David de Haas
Copywriter: Katie Ainsworth