Globes financial newspaper: Nature profits

Credits:

Globes, Israel's leading financial newspaper, decided to switch over to environmentally friendly packaging. But rather than portray the move as paying lip service to the worldwide green trend, we wanted the leaders of the financial community to understand the paper was taking a stand. It was not only making a statement but a commitment.

So we decided to address them in the language they are most familiar with: profit charts and a simple legend "Nature profits".


Advertising agency: Shalmor Avnon Amichay / Y&R
Chief Creative Officer: Gideon Amichay
Creative Director: Nir Livni
Copywriter: Elran Levy
Art Director: Erez Avshalom