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Snowmen Solutions: The World's Greatest Dice Roll
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | SNOWMEN SOLUTIONS  |
| Brand name: | Gnuf.com |
| Agency: | ACNE DIGITAL |
| Country: | Sweden |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Cyber Bronze
|
Credits:
http://campaign.gnuf.com/diceroll/demo/english
Type Of Entry: Websites & Microsites
Title: THE WORLD'S GREATEST DICE ROLL
Advertiser/Client: SNOWMEN SOLUTIONS
Product/Service: GNUF.COM GAMING SITE
Advertising Agency, City: ACNE CREATIVE, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: ACNE CREATIVE, Stockholm
Country: SWEDEN
2nd Advertising/Web Design Agency, City: ACNE DIGITAL, Stockholm
Country: SWEDEN
Title: THE WORLD'S GREATEST DICE ROLL
Advertiser/Client: SNOWMEN SOLUTIONS
Product/Service: GNUF.COM GAMING SITE
Advertising Agency, City: ACNE CREATIVE, Stockholm
Country: SWEDEN
Advertising/Web Design Agency, City: ACNE CREATIVE, Stockholm
Country: SWEDEN
2nd Advertising/Web Design Agency, City: ACNE DIGITAL, Stockholm
Country: SWEDEN
Credit Details:
| Name | Position | Company |
| ACNE Creative | ||
| ACNE Digital | ||
| ACNE Film |
Synopsis:
The online gaming industry is full of Las Vegas-type elements such as strippers, gold, fast cars and macho attitude. It's not a very warm and inviting place. The ambition of Gnuf however, is to stay far away from Las Vegas clichйs and create something bigger, broader and more entertaining, in the truest sense of the word. When we were given the assignment a seemingly over the top idea solidified into a project involving two half-ton dice, stubborn Swedish welders, a one-month long boat transport, whale sushi and several helicopter trips in the mountains outside of Nuuk, Greenland.