GOVERNMENT OF THE REPUBLIC OF KOSOVO: NEWBORN MONUMENT

Name	Position	Company
Fisnik Ismaili	Creative Director	Ogilvy Kosova
Jeton Morina	Creative Director	Ogilvy Kosova
Valon Xhaferi	Production Director	Ogilvy Kosova
Shkenca Goci	Designer	Ogilvy Kosova
Valon Sopaj	Designer	Ogilvy Kosova
Nita Salihu	Designer	Ogilvy Kosova
Etrit Zeneli	Designer	Ogilvy Kosova
Jehona Serhati	Production Manager	Ogilvy Kosova
Ylli Vuciterna	Account Manager	Ogilvy Kosova
Artan Zeneli	Account Manager	Ogilvy Kosova
Besnik Bujupi	Production Assistant	Ogilvy Kosova

Only ten days before the actual day, the Kosovar government briefed us to prepare a celebration event for the biggest day in the country's history - The Declaration of Independence. We created the giant sculpture " NEWBORN" , 3m high, 24m long, 1m thick, weighing 9 tonnes. We chose the word "NEWBORN" to encapsulate everything that the independence was going to bring to the country, in one word, intentionally in English, to globally pass on the message of a newest country being born. We then turned this word into an interactive sculpture, to mark this event with a symbol that would be part of this day and the people that gathered around it. This would be used as a tool for the people to express all their emotions via black permanent markers, which we provided during the event. This lasted throughout 17 Feb 2008. Over 150,000 people wrote on it, starting with the President and the Prime Minister. CNN and other major networks covered it live. The sculpture made it to the front page of the New York Times, and was mentioned in major newspapers around the world. The BBC and others featured it on their websites.