Grazia: Tester

Credits:

The campaign is addressed to all the readers of Grazia, one of the most important women’s Italian magazine. Our aim was to raise attention on a heavy disparity, sadly typical Italian: compared to men, Italian women face many more difficulties in finding a good job, and even more in keeping it without renouncing to maternity.

“For every birth, a career dies.
In Italy, 52% of women are forced to quit their job after giving birth to a child. But the chance of reconciling maternity and career is an essential requirement of civility that the State must commit to guarantee. Because women deserve a Country where being mothers means opportunity, not renunciation.”

Advertising Agency: DDB, Milan, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Epifani
Copywriter: Nicoletta Zanterino
Photographer: Pixelway