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Advertising campaign "The rest of the forest is up to you. Quit cutting"

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Green Korea United: Quit Cutting

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	See full size 1969x1417 px
Released:	November 2008
Advertiser:	GREEN KOREA
Agency:	DAEHONG COMMUNICATIONS
Country:	South Korea
Category:	Public awareness messages
Tags:	Ads placed on the floor, streets, asphalt, pavement, roadway, sidewalks Social Advertising Creative outdoor Best of the month Creative review Collection of trees saving ads

Credits:

The rest of the forest is up to you.

Most people know that de-forestation is serious problem. However, the felling down have always seen through documentary, article, and other kinds of media indirectly. In other words, many people are aware of the seriousness, but cannot sympathize with it. The best way to get people's attention is showing a real story right before their eyes.

Advertised Brand: GREEN KOREA UNITED

Advert Title: QUIT CUTTING
Translation of headline: Before half the forest disappears
Advertising Agency: Daehong Communications, Seoul, S.Korea
Agency website: http://www.daehong.co.kr
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan