Advertising campaign "The rest of the forest is up to you. Quit cutting"
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Green Korea United: Quit Cutting
| See full size 1969x1417 px | |
| Released: | October 2008 |
| Advertiser: | GREEN KOREA  |
| Agency: | DAEHONG COMMUNICATIONS |
| Country: | South Korea |
| Category: |
Public awareness messages
|
| Awards: |
Ad Stars 2008 Bronze
|
| Tags: |
Social Advertising
Creative outdoor
Award show winner
Creative review
Collection of trees saving ads
|
Credits:
The rest of the forest is up to you.Most people know that de-forestation is serious problem. However, the felling down have always seen through documentary, article, and other kinds of media indirectly. In other words, many people are aware of the seriousness, but cannot sympathize with it. The best way to get people's attention is showing a real story right before their eyes.
Advertised Brand: GREEN KOREA UNITED
Advert Title: QUIT CUTTING
Translation of headline: Before half the forest disappears
Advertising Agency: Daehong Communications, Seoul, S.Korea
Agency website: http://www.daehong.co.kr
Art Director: Kim, Junghwa
Copywriter: Lee, Kikwan
