| Examples: Greenline Gym, Italy, JWT Milan |
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Greenline Gym: Threadmill
| See full size 1245x885 px | |
| Released: | September 2009 |
| Brand name: | Greenline Gym  |
| Agency: | JWT Milan |
| Country: | Italy |
| Category: |
Entertainment & leisure
|
Credits:
To promote a well-being center, a communication activity was developed with the aim of establishing a presence in one of the places where people make key lifestyle decisions: the supermarket. The creativity was based on the idea of turning a check-out conveyor belt (feeding your food to the operator) into a treadmill (the classic calorie burner).Advertising Agency: JWT, Milan, Italy
Executive Creative Director: Pietro Maestri
Creative Director: Bruno Bertelli
Art Director: Marco Viganò
Copywriter: Michele Picci
Published: February 2009