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| Released: | August 2009 |
| Advertiser: | GREENPEACE |
| Agency: | Euro RSCG Zurich |
| Country: | Switzerland |
| Category: |
Public awareness messages |
Credits:
The AME award winning campaign was centered around a publicity based event featuring 600 people posing naked on the Aletsch Glacier in Switzerland photographed by U.S. installation artist Spencer Tunick. The event generated worldwide publicity to raise global warming awareness through art, an on-line presence and a public relations campaign.