Advertising campaign "Greenpeace (Reduce your energy consumption)"
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Greenpeace: Lightning
| See full size 1484x3500 px | |
| Released: | July 2008 |
| Advertiser: | GREENPEACE  |
| Agency: | Scala JWT |
| Country: | Romania |
| Category: |
Public health & safety
|
Credits:
As Newton put it,for every action there is an opposing reaction of equal strength. For a nation confronted with historic floods, this message via JWT Bucharest is as pressing as it will ever be.So, if you reduce your energy consumption by up to 80% just by switching to energy efficient light bulbs, nature will reduce the amount of energy it unleashes on you.Product: Greenpeace
Agency: Scala JWT Bucharest
Creative Catalyst: Angela Teodorescu
Creative Catalyst: Alexandra Cantor
Photographer: Andrei Orcula
Executive Creative Director: Mihai Cojocaru
Art Director: Virgiliu Andone
Copywriter: Andreea Dragomir
Country: Romania