Greenpeace: Tree

Credits:

Deforestation continues with the turn of a page.
BRIEF: The global degradation and disappearance of the world's forests has many causes including agricultural expansion, mining, plantation construction, infrastructure construction and forest fires. Greenpeace believes that global deforestation is primarily due to large-scale industrial logging. Industrial logging has become the greatest danger to forests, threatening more than 70% of the world's endangered forests. We are experiencing an unprecedented rate of destruction of the world's forest resources.
IDEA: We are utilizing journal pages and deforestation's direct relevance to the rate of the destruction of the world's forests to display the terrible result. The two pages' varied lengths provide for an interesting magazine advertisement.
Advertising Agency: LINKSUS, Beijing, China
Creative Director: Polar.Qiao
Art Director: Polar.Qiao, Luo Ze
Copywriter: Han YuYang
Photographer: Hui Jing