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GROSSMART: BRANDY DUELISTES
| See full size 1280x846 px | |
| Released: | August 2007 |
| Advertiser: | GROSSMART  |
| Agency: | DEPOT WPF Brand & Identity |
| Country: | Russia |
| Tags: |
Russian nominees to Cannes Lions 2008
Creative review
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Credits:
Advertising Agency: DEPOT WPF BRAND&IDENTITY , Moscow, RUSSIAAdvertising Agency: DEPOT WPF BRAND&IDENTITY , Moscow, RUSSIA
Name Company Position
Alexey Fadeyev Depot WPF Creative Director
Benjamin Benimana Depot WPF Art Director
Describe the brief/objective/goals.
Brief: The design for a brandy label.
Solution: Normally brandy labels all look very similar. The creative idea was found by differentiating the bottle on the shelf. The packaging design should deliver the spirit of men competing. Who is stronger? Strong alcoholic drinks - one of the topics of competition for men.
