| Examples: MICROSOFT, Halo 3, USA, AKQA San Francisco |
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Halo 3: Halo 3 'Believe' Website
| See full size 600x450 px | |
| Released: | June 2008 |
| Advertiser: | MICROSOFT  |
| Brand name: | Halo 3 |
| Agency: | AKQA San Francisco |
| Country: | USA |
| Category: |
Entertainment & leisure
|
| Awards: |
Cannes Lions 2008 Cyber Silver
London International Awards 2008 Digital Media Gold
|
| Tags: |
Creative review
Most significant video games ads
Award show winner
|
Credits:
http://awards.sf.akqa.com/creative/2007/halo3/believe/
Type Of Entry: Websites & Microsites
Title: HALO 3 BELIEVE
Advertiser/Client: XBOX
Product/Service: HALO 3 GAME
Advertising Agency, City: AKQA, San Francisco
Country: USA
Advertising/Web Design Agency, City: AKQA, San Francisco
Country: USA
Title: HALO 3 BELIEVE
Advertiser/Client: XBOX
Product/Service: HALO 3 GAME
Advertising Agency, City: AKQA, San Francisco
Country: USA
Advertising/Web Design Agency, City: AKQA, San Francisco
Country: USA
Credit Details:
| Name | Position | Company |
| AKQA /McCann Erickson SF & T.A.G. | Advertising Agencies | AKQA / McCann Erickson SF & T.A.G. |
| Rei Inamoto/Scott Duchon/Geoff Edwards | Executive Creative Directors | AKQA / McCann Erickson SF & T.A.G. |
| John Jakubowski/John Patroulis | Creative Directors | AKQA / McCann Erickson SF & T.A.G. |
| Thiago Zanato Tripodi | Associate Creative Director | AKQA |
| Hoj Jomehri | Creative Leads | AKQA |
| Kevin Hsieh/Alex Lyman | Art Directors | AKQA |
| Joel Kaplan/Keith Hostert | Copywriters | AKQA |
| Jason Gatt | Senior Creative Developer | AKQA |
| Caio Lazzuri | Title Sequence | AKQA |
| Matthew Law | Motion Designer | AKQA |
| Rian Devos | Associate Motion Designer | AKQA |
| Nancy Cardillo/Larry Ewing | Film Producers | AKQA |
| Kirk Kepley | Senior Technical Project Manager | AKQA |
| Paul Liszewski | Senior QA Lead | AKQA |
| Stuart Lewan/Thomas Ko | QA Engineers | AKQA |
| Simon Jefferson | Group Account Director | AKQA |
| Erica Power | Account Director | AKQA |
| Nicole Biondi | Senior Account Executive | AKQA |
| New Deal Studios | Miniature Landscape | AKQA |
| Stan Winston Studio | Miniature Figurines | AKQA |
| Rupert Sanders | TV Ad Director | AKQA |
| MJZ | TV Ad Production Company | AKQA |
| Richard Devine | Sound Design | AKQA |
| Eli Friedman/Taylor Smith/Aaron Elliott | Clients | Xbox |
Synopsis:
The Halo 3 "Believe" site is the interactive companion to the global advertising campaign which positioned Master Chief as the greatest of Earth's heroes. Utilizing sophisticated motion control cameras and digital compositing, the 1200 square foot diorama was transformed into a fully immersive experience, giving users the ability to interact with and explore the elaborate monument to humanity's greatest battle as well as a wealth of other content.
