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Conservation of Natural Resources: Displaced animals
| See full size 650x488 px | |
| Released: | November 2008 |
| Advertiser: | HARIBON  |
| Agency: | Dentsu Philippines |
| Country: | Philippines |
| Category: |
Public awareness messages
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| Tags: |
Mastering of the ambient space in outdoor advertising
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Credits:
TASK: The Haribon Foundation for the Conservation of Natural Resources wanter to come up with a campaign that would bring awareness to the plight of endangered animals.
IDEA: If their natural environments were being threatened, these animals might end up in varioes cities. A series of banners were created that made it seem like a several nation species were perched around various lampposts arount Metro Manila.
RESULTS: The campaign effectively stirred the curiosity of the public.
Advertiser: The Haribon Foundation for the Conservation of Natural Resources
Agency: Dentsu Philippines
Creative Director: Mike CalaquianAssoc Creative Director: Lyli Eulterio, Chan Delacalzada
Art Director: Lyli Eulterio, Mike Calaquian
Copywriter: Chan Delacalzada
Agency Producer: Rene Infante
Country: Philippines
Accounts: Titus Arce, Jackie Rubio
Photographer: DMV
Final Artist: Amor Rosales
