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Havaianas: Flower Beds, 2
| See full size 912x622 px | |
| Released: | January 2008 |
| Brand name: | HAVAIANAS SANDALS  |
| Agency: | BBDO NEW YORK |
| Country: | USA |
| Category: |
Clothing & footwear
|
| Awards: |
Andy Awards 2008
Andy Awards 2008 Out of Home Silver
|
| Tags: |
Creative outdoor
Work
Creative review
Award show winner
Outdoor advertising, which adorns the city
Outdoor ads as monuments, sculptures, stunts, installations, statues
Flashing Havaianas sandals ads
Creativity
|
Credits:
In an effort to push Havaianas' floral-print flip-flops, flower-bed installations were planted in locations where they were sold. They also served to remind people of Havaianas' unique aesthetic of color, design, and the brand's connection to nature and the outdoors.
Advertising Agency: BBDO New York, USA
Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Creative Director/ art director: James Clunie
