HBO Imagine: Cube

Credits:

The HBO Imagine campaign, an expression and embodiment of the HBO philosophy—to be the preeminent source of entertainment experiences that change perspectives, defy expectations and challenge the status quo—has officially launched. The multi-platform storytelling experience sets out to prove that there are many sides to every story and a change in perspective changes everything.

The centerpiece of HBO Imagine is HBOimagine.com, an online universe that allows users to dive headfirst into an interactive story and game-like experience that deepens the more one explores it. There are over 41 pieces of content, including short- and long-form video, audio files, news stories, letters and images that are connected to each other, revealing more of the big picture with each click. Users can navigate the story by unlocking and viewing the content.

HBO Imagine is also being realized in a multi-city outdoor installation called The Cube. The HBO Cube is a unique, new storytelling device that offers four different perspectives on the same scene simultaneously. In telling the same story from four distinct points of view, each side of the cube stands alone as an engaging film, and as one piece of a larger puzzle. As viewers move around the cube, they watch the story unfold from different perspectives, forming different perceptions, and often misperceptions, of the characters and plot. Only by watching the story unfold from multiple sides of the cube can one begin to see the bigger picture.

The HBO Cube features two films, each 2 minutes and each played twice successively, on a rotating basis.

Advertising Agency: BBDO New York, USA

Interactive Agency: The Barbarian Group, USA

Agency: BBDO New York
Client: HBO
Interactive Agency: The Barbarian Group
Chief Creative Officer: David Lubars
Chief Creative Officer: Bill Bruce
Executive Creative Director: Greg Hahn
Executive Creative Director: Mike Smith
Assistant Creative Director: Adam Reeves
Assistant Creative Director: Brandon Mugar

Copywriter: Adam Reeves
Art Director: Brandon Mugar
Director of Integrated Production: Brian DiLorenzo
Content Producer: Nicholas Gaul
Production Company: Biscuit Filmworks
Director: Noam Murro
Executive Producer: Shawn Lacy
Producer: Jay Veal
Digital Agency:The Barbarian Group
Visual Effects: Animal Logic
Visual Effects Supervisor: Nicholas Ponzoni
Visual Effects Producer: Nerissa Kavanagh
Telecine: The Syndicate
Telecine Artist: Marshall Plante
Flame Artist: Verdi Sevenhuysen
Visual Effects Producer: Robert Evans
Editor: David Henegar
Audio Mix: POP Sound
Mixer: Mitch Dorf
Audio Mix: Sound Lounge
Mixer: Cory Melious
Music: Search Party Music