To promote Hell Pizza acquiring the hottest chilli sauce in the world, BC&F Auckland has produced the Pizza Roulette campaign. At no extra cost you can have one drop of HELL FIRE on a random slice of any pizza. The campaign consists of Adshels, instore posters and an EDM that has garnered some interest on the Internet, reaching the front page of reddit and a like from Brad's mum on Facebook.
Client: Hell Pizza
Agency: Barnes, Catmur & Friends Auckland
Country: New Zealand
Executive Creative Director: Paul Catmur
Executive Creative Director: Daniel Barnes
Creative: Brad Stratton
Creative: Jesse Stevens
Head of Art: Crispin Schuberth
Retoucher: Grant Allen
Senior Account Manager: Katya Urlwin
The Print Ad titled Burnt Slice was done by Barnes, Catmur & Friends Auckland advertising agency for product: Hell Pizza (brand: Hell Pizza) in New Zealand. It was released in the Mar 2012.