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Foundation Abbé Pierre: The lifeguard
| See full size 1280x960 px | |
| Released: | September 2009 |
| Advertiser: | Foundation Abbe Pierre  |
| Brand name: | HELP THE HOMELESS |
| Agency: | BDDP |
| Country: | France |
| Category: |
Public awareness messages
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| Tags: |
Social Advertising
|
Credits:
Tagline: During summer, first aid isn't needed only on the beaches. In France, the number of homeless deaths in summer is the same as in winter.
Advertising Agency : BDDP Unlimited , Paris, France
Creative Director: Guillaume-Ulrich ChifflotArt Director: Fabien Nunez
Copywriter: Fabien Duval
Photographer: Vincent Dixon
Responsable agency: Laurence Petolat-Vivares, Irache Martinez, Cyril Champaud